With the digital era, events don’t just mean sending out invites, than guests turning up, enjoying it, leaving and waiting in anticipation for the next one anymore. Nowadays, the experience starts well before the event and often can continue on well after the event is finished. The accounting and technology conference Xerocon is a great …
Later this month, we’re running a free webinar with two of the leading content creators and marketers in the US accounting profession: Caleb Newquist of Going Concern and Brian Swanson of Flashpoint Marketing. They’ll be talking about how leading firms use publishing to differentiate themselves and win more business. The webinar is limited to 100 places …
We’ve gone from an era where accounting firms never said anything on their websites about the prices of their services or packages to one where it seems every second firm’s website talks about their packages and prices. There are right and wrong reasons to display packages and pricing on your website. However I fear too …